Topic 2 – Crises as an Opportunity to Rethink Tourism for the Future: Designing an Inclusive Tourism Recovery Within the Framework of Equitable and Sustainable Development

📘 Handbook

Here you can find the Handbook of Topic 2. It is advised to read this document before looking at the self-assessment test and suggested recommended references.

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📑 List of Recommended References

The following directory provides a list of reference materials available online, that are recommended with regard to the various topics covered in the modules of the MOOC.

Some documents are indicated as “strongly recommended” as they are very important to be read by the MOOC participants if they want to acquire a general basic knowledge of the modules main topics.

Besides the strongly recommended documents, a list of other suggested documents is provided, to be consulted by the MOOC participants if they want to go deeper into the topics covered by the modules.

For each of the recommended documents, a brief description of their contents is provided. All documents are available on the MOOC platform or may be found in the given links. 

📌 Strongly Recommended Documents


  • World Economic Forum (2022), Towards resilience and sustainability: Travel and tourism development recovery

    Abstract
    The World Economic Forum has published its inaugural Travel and Tourism Development Index. It focuses on the growing role of sustainability and resilience in travel and tourism growth. Recovery for the sector is uneven and tourist arrivals in January 2022 were still 67% below 2019 levels, according to the World Tourism Organization. This article and the short video within it present some key findings from the index on how the sector can build back better.

🔗 Other Recommended Documents


  • UNWTO (2020), Global Guidelines to Restart Tourism

    Abstract
    These guidelines, produced by UNWTO in consultation with the Global Tourism Crisis Committee, provide both governments and businesses with a comprehensive set of measures designed to help them open tourism up again in a safe, seamless and responsible manner.

  • Skift and Oracle Hospitality (2022), Hospitality in 2025: automated, intelligent … and more personal, p. 11

    Abstract
    The consumer has changed in the last two years. Hotel operators have to invest now to anticipate and meet guests’ needs for the future and justify rapidly rising rates.

    Covid has forced businesses to introduce service models and technologies that have been talked about for years, such as contactless. Artificial intelligence and predictive analytics, along with the rise of virtual reality and the potential use of the metaverse, are now being considered across the industry. The paper reports the outcomes of a survey of over 600 hoteliers and 5,000 consumers worldwide to better understand their expectations in the hospitality industry over the next three years regarding topics such as:

    – ‘must-have’ technologies to satisfy guests;
    – staff management models to address the current labour shortage;
    -personalisation of services to guests, before, during and after their stay.

    The study shows that a real technological revolution is underway that will enable hotels to become more hospitable in a holistic sense by focusing on the personalisation of offers. The soul of the hotel industry will always lie in its ability to connect human beings, with each other and with the places they visit, using new technologies.

  • WTTC (May 2021), Inclusive & Accessible Travel Guidelines

    Abstract
    To create a comprehensive set of guidelines for Travel & Tourism businesses, the document brings together and coordinates the guidelines produced over time by different actors: lSO/IEC Guide 71:2014, WHO’s disability information hub, the UN Department of Economic and Social Affairs’ information hub on ageing and disability, Expedia’s Breaking Down Barriers to Accessible Travel and Amadeus’ Working Towards Inclusive and Accessible Travel. The guidelines are divided into four pillars namely:

    1. Developing an Inclusive & Accessible System 
    2. Creating Safe Spaces 
    3. Designing an Engaging & Relevant System 
    4. Exemplifying Inclusion & Accessibility


  • UNWTO (2020), Inclusive Recovery Guide – Sociocultural Impacts of Covid-19, Issue I: Persons with Disabilities, UNWTO, Madrid, DOI: https://doi.org/10.18111/9789284422296

    Abstract
    Persons with disabilities and seniors have been hit hard by COVID-19. Many have been excluded from communications on public health and travel updates, decision-making and information on accessibility of basic tourism services.

    These customers generally encounter a wide range of barriers due to the way environments and services are often designed, without considering these visitors’ different access requirements.

    Ensuring good accessibility is not a “favour” to visitors with access requirements but, rather, a game-changer for businesses, helping them to combat the effects of COVID-19. All guests will be able to appreciate the accessibility and safety measures that are put in place, as our abilities vary over time, due to health conditions, ageing and many unpredictable factors.

    The recommendations are addressed to destinations and companies to stimulate them to consider travellers with disabilities, the elderly and families with young children as important markets to relaunch their activities.

  • Insight Worldwide Business Research and Digital Travel (2022), An expanded view of travel in 2022

    Abstract
    Covid has helped reset the travel and travel industry causing disruption but also great opportunities for those facing new challenges.

    The paper is an essential guide to updating businesses on what travellers want today and how to capture travellers’ attention and understand the experiences they seek. 

    The main themes are: customer loyalty, effective data management, hyper-personalization, social media management.

🤝 Forum

Join MOOC participants and tourism professionals in our forum to continue the conversation about the addressed topics!

💯 Self-assessment test

To evaluate your competences, click the button below when you’re ready. The quiz can be taken as many times as you’d like. You can earn the Divetour MOOC Certification by passing all of the self-assessment tests for the four different MOOC Topics.

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